As President of the Pacific Grove Chamber of Commerce, I am pleased to recommend Breanna Donofrio. I have known Breanna personally and professionally for many years. Through her non-profit work on the Monterey Peninsula, she has become known for her exemplary administrative and marketing abilities, enthusiastic support for volunteers, effective fundraising, special event coordination and her positive team-oriented attitude.
Breanna was always outgoing and compassionate in her interactions with accommodating volunteer, resident and visitor needs. She effectively managed and coordinated small and large groups of volunteers and entertainers at various events and in different environments; the largest being the Good Old Days Festival. This Chamber fundraiser is the city’s largest community-wide special event and the largest arts and crafts festival in Monterey County, with over 30,000 attendees every year.
When Breanna was promoted to Entertainment Director within her first months working with us, she pioneered creating the first ever Good Old Days Music Festival to enhance the event and draw in more attendees. It was a huge task that required outstanding program coordination and people skills and was a major accomplishment for someone just coming into a new organization. Breanna’s competence and skills in event planning, marketing, her in-depth knowledge of the local area and her many business/community connections were essential to a successful accomplishment of this project. Her creative and proactive approach in organizing major events was clearly evident in the headline-making new music festival.
Breanna’s relationship and coordination efforts with volunteers, business owners, city officials and Board members were outstanding. Her job duties and responsibilities grew to include multiple Chamber events and fundraisers (e.g. Wine, Art and Music Walks, City Fourth of July Celebration, and Christmas at the Inns). She also played a significant role in event coordination for our Holiday Fashion Show fundraiser at The Inn at Spanish Bay in Pebble Beach. She procured auction items from local businesses and co-organized the entire event.
Breanna is extremely detail-oriented and organized and was considered a team player by those she worked with. She also works well independently with little or no oversight. She is a self-starter and problem-solver, who is proactive in dealing with problems and conflicts and is effective at anticipating potential issues before they arise.
Breanna demonstrated her excellent communications and social media expertise in utilizing Facebook to assist with community and visitor outreach, publicity and member retention. She contributed to our capitalizing on the use of this new technology platform and had lots of innovative suggestions on how to structure our new website design so it was not only visually appealing, but easy to navigate.
Breanna is an excellent writer with a clear, concise, and engaging writing style. She is strategic in examining demographics and understanding audiences to reach them in the most effective way. She demonstrated her marketing skills by utilizing a focused effort on increased Chamber publicity as the Assistant Editor for our newsletter and Editor for our “Shoreline” page in the Monterey County Herald. Her ease at public speaking, artistic creativity and knowledge of modern media culture were also of great benefit in her working closely with local press via radio, television, print and internet mediums. I always enjoyed working with Breanna and felt confident that her communication skills and outreach style was always an asset to us, including having her represent the Chamber at community events, Chamber functions and business meetings.
Overall, I considered Breanna an extremely valuable resource to the Pacific Grove Chamber of Commerce and our members. I know her outstanding skills, experience and attitude will provide the same benefits to any organization fortunate enough to engage her services. If you are looking for a non-profit operations professional with exceptional administrative and communications skills, and the drive to excel, I highly recommend Breanna. Please call me if you have any questions about her and/or her contributions to the success of the Pacific Grove Chamber of Commerce.
– Moe Ammar President, Pacific Grove Chamber of Commerce