As a marketing/communications and event-planning professional with a passion for supporting extraordinary organizations, and a background in fundraising and community outreach, I am fortunate to have built a career doing what I love.
My work began in the non-profit world at a young age because my father, Joseph Donofrio, was the General Manager of the Monterey Peninsula Regional Park District for many years. Starting at only ten-years-old, I began volunteering with community members and city officials at local events. I immediately became enthusiastic about making connections, inspiring action and creating change; my heart was in community engagement and has remained there ever since.
In 2007, I followed my heart and began working for the Carmel Chamber of Commerce as an Administrative Assistant. For over 3 years I worked there contributing to the fulfillment of the organization’s mission to “promote business, marketing, and networking opportunities to benefit its members professionally and economically.” I provided administrative support and performed strategic event coordination, fundraising and marketing for the Chamber’s membership in joint efforts with the Chief Executive Officer, Chamber Staff and Board of Directors. I planned and participated in hundreds of events focused on promoting Monterey Bay businesses and attractions and developed and distributed promotional materials. During my time with the Carmel Chamber I assisted in the design and launch of the organization’s new websites (carmelcalifornia.org and tasteofcarmel.com) and created, integrated and managed the Chamber’s first-ever social media accounts on Facebook (Facebook.com/carmelcalifornia) and Twitter (twitter.com/carmelchamber). I also became the Editor for the Chamber’s weekly page in the Carmel Pine Cone, Editor for the Chamber’s Monthly Newsletter, Assistant Editor for the “Guide to Carmel” in collaboration with Carmel Magazine, and organized multiple business trips to China with Citslinc Intl.
In 2010, digital technology was developing quickly and I knew I needed to be a part of this exciting change in the marketing world. I returned to CSU Monterey Bay to complete my B.A. in Teledramatic Arts and Technology. While attending there in 2010, I became the Administrative Assistant for the Pacific Grove Chamber of Commerce, which included my creation of the Chamber’s first Facebook page (Facebook.com/PGChamber) and managing their website content (pacificgrove.org). I was also the Editor for the weekly “Shoreline” page in the Monterey County Herald and Assistant Editor for the Chamber’s monthly “Rap Up” Newsletter.
Within 3 months at the Pacific Grove Chamber, I was promoted to Entertainment Director when the organization wanted to appeal to a larger audience by targeting a younger generation to their city’s largest annual event and fundraiser, the Good Old Days Arts & Crafts Faire. I surpassed the organization’s expectations when I created and executed Pacific Grove’s first ever Good Old Days Music Festival and launched a data-driven marketing campaign to re-brand the event. The festival was a massive success, making headlines as it brought in a record number of California entertainers in addition to over 30,000 event attendees to the city. The event evolved into the newly branded “Good Old Days Celebration and Music Festival” and has continued to be Pacific Grove’s most popular and prosperous event to-date. (Facebook.com/GoodOldDaysFestival)
As I continued my digital arts studies at CSU Monterey Bay, honing my skills in computer technology, photography and film production, I became the Office Manager for St. Mary’s by-the-Sea Church in Pacific Grove. I graduated “Honors with Distinction” with a B.A. in Teledramtic Arts & Technology from CSU Monterey Bay in 2014 and I won the “Best Sound Design” award at CSUMB’s Cinematic Arts Showcase. From 2012-2018 I managed St. Mary’s office operations and provided assistance & oversight for the organization’s largest outreach program: Christian Social Concerns (CSC). Most recently, I was featured on the front page of the Monterey County Herald, in the Monterey County Weekly and Cedar Street Times, when I successfully utilized “viral” social media marketing for the CSC program. In 24 hours I obtained more donations than the organization had ever received in its 50+ years of operation.” The publicity brought new members and donors to the organization and resulted in increased attendance and funding. (Facebook.com/StMarysPG)
As of March, 2018, I became the new Associate Director of Graduate Alumni Engagement for Middlebury Institute of International Studies at Monterey (MIIS). Based in Monterey, I have the primary responsibility for executing graduate alumni events both regionally and on the Monterey campus. I create and manage content-rich engagement opportunities and programming support to help strengthen all graduate alumni connections and support for the Institute, Language Schools and the Bread Loaf School of English.
I am proud to be a part of this renowned institution and I appreciate and welcome any opportunity to contribute to and promote our beautiful Monterey Peninsula and all that it has to offer residents and visitors alike.